This conference programme aims to give senior industry professionals access to new ideas, solutions and innovations to help take their departments and companies forward. The agenda is pitched at a high level and we endeavour to present new case studies and new thinkers on the programme each year.

Keynote and seminar sessions give a high-level view of the  industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops and discussion groups complement the larger sessions by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.

Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please get in touch.
  • Surviving the Next Normal: Finding the Sweet Spot between High Tech and High Touch

    Nancy Rademaker, Co- Founder of Drawify and Partner at nexxworks
    This Keynote speech takes the audience on a journey of human change, its effect on Organizations and how customer centricity and focusing on Customer Experience (CX) are essential to acquire and retain customers. This strategy has technology as its core, with artificially intelligent algorithms a...

    What's next in Social Media & Digital Marketing and how to stay ahead

    Collin Croome, Digital Strategist, Social Media Marketing Expert
     In his vivid and visually striking keynote, Collin Croome presents exciting digital marketing trends and cases that companies and decision-makers should address today in order to remain present and relevant with their customers tomorrow. 
    He shows how Google, A...

  • Behavioural Science as a Marketing Superpower

    Tom de Bruyne, Co-Founder of SUE Amsterdam & Behavioural Design Academy
    Marketing is all about understanding human psychology. The job of a marketer is about turning deep understanding about how people think, feel and behave into business advantage.  In this session I want to explore how we can create better marketing through the fascinating lens of behavio...

    How NIVEA wants to get to the next level of brand storytelling via Augmented Reality

    Jasper Krog, Senior Global Digital Innovation Manager, Head of Global Content Marketing at Beiersdorf (NIVEA)
    The people are discovering the world through the camera of their smartphones and this represents a great opportunity for brands creating new immersive experiences and ways to communicate with their consumers. Learn how NIVEA is using technologies such as Augmented Reality or the Google Lens platf...

  • Turning Building Big Data into Business Value

    Ranjani Madhavan, Global Strategic Marketing Manager at Siemens Smart Infrastructure
    B-to-B marketing - especially in a technology-driven environment - requires patience and complex relationship along the decision-making funnel. Especially if a company wants to position industry-new value-added services with the goal to achieve a sustainable competitive advantage and strong custo...

    Purpose Marketing @ VAUDE - Strategic Marketing Insights of a completely purpose driven Brand

    Manfred Meindl, Head of International Marketing & Digital Services at VAUDE
    Manfred Meindl provides insights, success stories and also challenges of the comprehensive purpose marketing strategy of the outdoor sports brand VAUDE. What are the most important success parameters to successfully communicate the values and attitude of a brand for B2B and B2C target groups...

  • Battlefields of power — how to play the game

    Ute Poprawe, Independent Transformation and Diversity Expert
     Challenges to rise - strength and weaknesses - difference between men & women - how companies can support leadership and leadership skills. 

    Multi-market enablement & deployment of ML & Analytics use cases

    Anne Schmucker, Data Strategy Lead & Search Specialist at Mercedes- Benz AG
     Intelligent online customer acquisition will define the future competitiveness of global companies within major consumer products industries. AI & Advanced Analytics models have already demonstrated their importance for digital marketing strategies, forming a key pillar for efficient on...

  • The Future of Marketing

    Johan Oberg, Chief Marketing Officer at Alpiq AG
    Covid has enhanced the move to digital and changed the situation for many marketing teams. This creates challenges as well as opportunities and the question is if we are ready for this change? Let´s discuss and explore key topics for the future of marketing:

    Customer Experience- Where to begin?

    Coralie Klaus Böcker, Head of Marketing & Digital at Flughafen Zürich
    The long-lasting pandemic is affecting companies, often leading to budget restrictions & strategy changes. As a result, Customer Experience – considered the most effective way to increase sales & win new customers – is gaining (even more) momentum. For lack of other structures and options, CX is ...

    Evolving Retail: The Omnichannel Customer Journey

    Jennifer Frame, Brand Director at Manor AG
    This discussion panel will discuss how retailers are evolving the offline and online customer experiences in response to shifting consumer behaviours, especially in a post-COVID era. Many retailers, both offline and online, are in periods of transformation which lead to opportunities to engage wi...

  • Brand Love - the only valuable USP?

    Natalie Heinrich, Head of Brand & Marketing at Clyde (Amag Import AG)
     • When to start brand building
    Do brands need a vision, mission or values
    How can you make brand success visible

    Customer Journey 2.0 – Redesigning customer experience in a post-pandemic „new normal“

    Irene Franco, Head of Marketing and Communications at Juwelier Kurz AG
     In our discussion group we will discuss on how COVID-19 has shaped consumer behaviour and priorities in various industries and businesses during the unprecedented pandemic and brainstorm how the customer journey can be redesigned and elevated in light of a post-pandemic «new normal&ra...

  • The lasting impact of Covid-19 in Communication Strategies

    Simon Infanger, Head of Communication Channels at Luzerner Kantonsspital
    The lasting impact of Covid-19 in Communication Strategies • How have target groups needs concerning communication changed? • What do we do fundamentally differently that we definitely want to keep? • What do we do fundamentally differently that we definite...

    Opportunities and risks in the flood of social media channels

    Antonia Lepore, Head Marketing Communication at AXA
    The variety of channels in social media continues to increase - and with it the variety in the content area. How do we ensure brand consistency and brand experience across the various channels? Where do we see the opportunities and risks in the area of ​​social selling?

  • Customer Lifecycle Marketing - Kunden entwickeln, statt immer neu akquirieren

    Karim S. Weber, Experience Director at addvanto AG
    Mehr als 80 Prozent der Marketing Spendings werden für die Akquise eingesetzt. Dabei verzichten
    Marketeers auf die profitabelste Disziplin: Customer Lifecycle Marketing.
    Wir verraten ihnen wie sie Kunden gezielt entwickeln, begeistern und langfristi...

    The comeback of the Newsletter

    Dr. Peter Hogenkamp, Chief Executive Officer at Scope Content AG
    Email newsletters have been declared dead long ago, but have seen an unabated revival for years, whether used in brand building, marketing, sales, lead nurturing - or even as a paid standalone product. But of course not every newsletter is equally good and automatically successful, since many are...

    Content-Commerce – Nutzen und Wirkung digitalisierter Content-Workflows

    Jörg Schwenk, External Consultant, wps medienservice ag
    Die Wirkung steigender Kommunikationsvolumen 
    Die Herausforderungen steigender Kommunikationswünsche nicht mehr zu definierender Kunden 
    Die diesbezügliche Wirkung auf ein neues Kundensegment 
    Heutige Bestpractices von Kommunikationsverantwo...

  • Das Abenteuer ins Ungewisse

    Matthias Haunholder, Professional extreme skier, adventurer and film producer
    Matthias Haunholder hat auf seinen Ski-Expeditionen in die menscheinfeindlichsten Orte unserer Erde herausfordernde Situationen erlebt. Seine Abenteuer in Orten wie Onekotan, Sibirien, der Arktis oder der Antarktis haben sein Leben geprägt und ihn in vielerlei Hinsicht reifen lassen.

    Professional Branding auf Online Plattformen

    Roger L. Basler de Roca, Digital Strategist, Digital Marketing & Personal Branding Expert
    Wie ein wirkungsvoller Auftritt in Social Media wie Linkedin funktionieren kann.

  • Wine Cellar Tour with Tasting

    Sommelier of the Grand Resort Bad Ragaz
    Wine tour by sommeliers of the Grand Resort Bad Ragaz.


    Magnus Lindkvist, International Trendwatcher, Consultant & Speaker

    "I spoke at a combined HR, IT and Financial Advisors' events aboard the ship Aurora in May 2013 and found Richmond Events to be one of the most professional hosts I have ever worked with (and having done more than 1.000 talks since 2008, I have had some experience in the area). From their...



    Dr Graeme Codrington, futurist and speaker, international director of TomorrowToday
    "I have had the privilege of working with Richmond Events in both Switzerland and the UK for the past five years, and have enjoyed every engagement. Across the board, their conference teams are professional, focused and a pleasure to work with. Each event they host is well constructed, using...


    Bryan Barrow, Principal Consultant, Nova Consulting
    I had the pleasure of speaking at Richmond Events’ Risk and Security Forum in Zurich and was mightily impressed, both with the professionalism of the Richmond Events team and the event itself.

    Richmond did a fantastic job of putting together a programme that brought together ...

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